If you are jacket retailer or private label brand who has just arrived in the business, then here is some knowledge: people love fleece jackets. There is something about this apparel that makes a prime selling merchandize, and no one is complaining!
But what is it about them that make it so? There are a lot of retailers and private label jacket brands out there that do not understand the potential of this often underrated apparel, and that is what this blog has set out to change.
We are going to point out exactly what works for fleece jacket manufacturers. Want to find out? Let’s take a look –
Tough and durable for real winters
There are cool jackets, warm jackets, and some that are made for the real winter. High quality fleece jackets is of the last variation. These jackets are made to help people withstand the torrents of weather, and that is its USP.
Fleece jackets are useful, something a large number of jackets fail to become, and that is one of the major reasons, why there is at least one fleece jacket lying around in every wardrobe.
It is reserved for the day, when the others will not be able to handle the cold as well!
The latest fusion customizations
Retailers and private label brands are working on many levels to bring out the fleece jacket from its staple look and create something new. Today, you will find fleece bomber jackets, fleece and polyester patchwork jackets, and so many more variations in a high end retail store.
This new look of fleece is agreeing with the millennial audience of today, and that is what helps in selling the jacket as well as it does.
If you are a private label brand or jacket retailer, then do not forget to customize your fleece wholesale jackets and make it new age!
Affordable compared to others
A grain leather jacket costs a fortune at its best, and while it is a great buy, not everyone wants to shell out that kind of money. This is where fleece jackets win the game, since they are extremely affordable to most people.
Also, given that these jackets can look so great even today, there is no doubt about the potential it has in terms of fashion.
These are the things that make the fleece jacket so sellable and if you are a retail or private label brand who is not utilizing it to its truest sales potential, then you definitely should. Place your bulk orders today from the top manufacturers and see what difference it makes to your sales!