To no one’s surprise, the market of jacket always take a big hit in summer. So expectation this season, among the retailers and wholesalers, is same as any years’— the demand for jackets will take a backseat in the clothing market, lurking at the bottom.
However, in recent times, few can deny the emerging trend where outwears have expanded their wings even beyond winter and autumn. Call it the craze of outwears taking over senses or the role top manufacturers are playing on the scene by offering extraordinary quality, jackets are predicted to make a mark this summer. Or so the market analysts and fashion bloggers have had us believe.
Are you a clothing business owner?
Don’t do away with the jackets this summer, if yes; not at least with the top varieties. This advice, of course, applies if you know the pulse of your target customers and bulk your outwear collection from top manufacturers.
Jackets have always enjoyed a massive following in the market, especially among the urban outfitters. From parties to adventures and meetings to weddings, there are types of jackets that carry the “Go-To” badge. So for small clothing business owners, having the likes of wholesale jean jackets, leather, sublimated and hooded jackets, that are most popular, are no less than a must.
Top manufacturers are finally banking on this remarkable following of jackets, crafting varieties that are perfect even for the summer. Yes, in the course of 5 years, this clothing niche has changed by leap and bound in terms of quality. The fabric materials used in the jackets these days are of the finest quality. They highlight active wicking and ventilation properties that vouches maximum comfort to the wearers. They weigh far less and have much smoother base that combines to make the experience for the wearers even more delightful. No more are they uncomfortable on long summer days.
So for the apparel retailers, sign from this trend is plain and simple- wholesale jackets this season.
While you may have wholesale windbreakers and custom tracksuits stacked in your warehouse round the season, it’s time now to prioritize fashionable outwears just as much.