In the midst of a hyper-competitive marketplace, it is only change that is constant bringing in enormous opportunity to the business of wholesale business market. The enterprises have taken strides in the back-end order processing and distribution processes adopting the ERP system at the same time handling the front-end process to capture and submit and order.
Here are some of the business insider tips to boost the wholesale market:
1. Reorganization of the Writing and Submission Process
Process of the writing and submitting order could be done at a lightning fast speed or dreadfully slow. How much you rely on paper will be a good way to measure where you land on this gamut. While there is dramatic and dynamic change in the marketing forum with the rise of digital media where you can talk to your phone and even print the 3D objects, Google search shows a huge lack in the ‘sales from triplicate.’ Remember for every additional step you take to complete the processing of the your order, you are losing money.
So, what is the alternative? There are ample opportunities for the wholesaler and the distributor to automate the order writing process. You can offer the sales rep to carry a digital catalog on your mobile, access customer order history and payment information, and instantly sync with the back office. Also, the reps can send quick email notifications to customers and send suggested orders for confirmation, arranging electronic payment.
All of this saves time and resources, eliminates the errors innate to your current paper-based processes, and ultimately makes your reps more productive. Imagine having your distributor ready to ship an order within fifteen minutes of the order being written. Shipping faster means shorter cancellation windows and faster cash flow.
2. Enhanced Customer Services
It is extremely important to indulge in relationship selling in the B2B environment. The role of sales reps is to transform as the technology advances and performing with the advanced mobile order tools will help wholesaler provide a more customer focused insight-led experience to retailers.
Customers in reality do not want your products or services, and neither do they want what those products or services do for them. So what are they looking for? They are in search of the specific experience that they can get after buying your products or services. So, when you engage in making presentations of how to best sell your products , make sure you have the certain kinds of feelings your product can offer more than what is your product or its mechanisms.
You can give word pictures to the benefits of your delivered products or services. Further add prospects in the picture by dramatizing how it feel to take pleasure from those benefits.
For instance, if you are selling promotional wholesale jackets, then mention how it feels to enjoy the wide exposure of your brand on the jacket and its various other promotional benefits!
3. Make Buying Easier
If you have to boost your sales you need to eliminate all the non essential processes in between that creates a gap between you as a distributor and your customer. Bridge the gap between the retail market and wholesale market with brilliant range looking for the different buying procedure that is easier and faster. An ideal online shopping experience should be within just 1 or 2 quick clicks. You can offer the 24/7 omnichannel availability. Yes it is time to prioritize technology to grow sales and remain competitive in any and clothing wholesale market at large!